Come try Columbia's Omni-Heat (tm) reflective products that keep your warmth, not your sweat. This breathable warming technology helps regulate your temperature with little silver dots that reflect and retain the warmth your body generates. It's highly breathable, reduces your need for bulky layers, and wicks moisture away to keep you dry and comfy. Come visit the store at 108 S. Main Street and see the latest in breathable warming technology... and a lot more. Columbia...Tested Tough.