Vail Valley, CO
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The WhatToDo Story

A blast from the past! One of our guidebooks – from 1992! So much has changed in resort business marketing and yet so much is the same. But no matter how the industry has changed, we’ve been riding this wave a long time!

As an independent shop in the world-famous Vail/Beaver Creek Resort area, the owner of Mountain Quest Sports was growing frustrated with the excessive cost of advertising back in the early ’90s. How could a small business like his possibly afford the prohibitive prices of print advertising? Yet – without the visibility to bring new customers through the door every day – how could he afford not to?

So Chris Amoroso, founder and owner of WhatToDo LLC, took matters into his own hands. Beginning as a small marketing printer, Chris began by producing catalogs, coupon books, maps, and any other print materials that could easily be distributed for free and would bring awareness to his – and other participating company’s – business. Advertising opportunities were now available in an otherwise expensive market that were reasonably priced and most importantly: were beneficial to both resort businesses and resort visitors!

Then came the internet. Suddenly marketing needed to be digital. AND web-savvy.

Chris added an online component to his business, and – a resort marketing website and network- was born, bringing with it expanded potential for affordable marketing with an even greater audience reach.

At the beginning, the content of this quickly-growing online network of resorts was written and managed entirely by the staff. But Chris realized the value of putting resort businesses in control their own content and began creating an online platform that would be simple enough for any business owner to write, update and control their online information reach potential clients. With a team of talented and dedicated web design professionals led by Paul Gorrell (then a the database architect at, spent several years building from scratch a web-based system for resort advertisers.

Which brings us to today.

Today customers in resort areas on the system can create web ads and banners, list coupons, load countless daily specials, post events to the calendar, upload photos and videos, link to their social networks and update their company information whenever they’d like in nearly limitless ways – or use our Virtual Concierge to fill their own website with resort content. In short, the marketing strategy, the expertise with online advertising, the technological pioneering and ingenuity has all been taken care of, creating a tool to empower everyone from booksellers to surfing instructors to market their own business online.

Powerful website marketing in the hands of the businesses that need it: Created by resort business owners FOR resort business owners. Like you.

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